Do You Have A Unique Selling Proposition (USP)?
If you are a pet salon owner , you should have a USP. What
exactly is that? It is what sets you apart from your competition. What makes
doing business with you special? It doesn't even have to be unique, you can
create the illusion of uniqueness.
Think about what you offer to your customers.
Is it quality grooming from stylists who succeed in the competition ring? Is it
you hours of operation, that make you more convenient than your competition?
Maybe you have been in business for 30 years or specialize in a certain
product? Do some research and see what is lacking in your market and focus on
that.
One salon I know of has a "Walk in Wednesday", where she
accepts walk ins all day first come ,first serve. Another has made their niche
in specializing in "Pawdicures" for those dogs who are traumatized by
nail trims. Maybe you are an exclusive feline groomer?
You want your salon to
be the only one focusing on your special USP. Make sure you include it in
everything, ads, newsletters, website, social media. AND, make sure you
deliver! No false USP's. Your customer will expect what you offer in exchange
for their business. Nothing will kill your business faster than a false USP!
So give this some thought. Then report back to all of us and let us know how you
are unique!
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